Case Study: Spanish River Surf Co

Spanish River Surf Co

Spanish River Surf Co. is a surf/beach lifestyle clothing, accessory and home decor company. They were looking for an eCommerce store to market and sell their illustrated designs. An easy CMS and connecting to their fulfillment center were also requirements. A customized Shopify store was the answer to give them the web store and presence they needed.

Providing Solutions To Web Challenges

Overview


Starting from the ground up, Spanish River Surf Co. wanted a way to showcase their surf and beach lifestyle clothing, accessories and decor. We needed to provide a Content Management System and easy way to manage orders.
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SRSurfCo (Spanish River Surf Co.) was a new brand, so they needed a website and way to sell their designs.
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The brand had designs for products, but needed a way to get them onto merchandise. They also wanted a good way to have the fulfillment taken care of and manage the products.
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The surf/beach lifestyle was the inspiration for colors and imagry, but there wasn't any photography yet.

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How we helped…


We set out with a plan to customize a Shopify store to meet their online sales objectives. The ability to use one platform to connect products to social media and their fulfillment center was a key point.
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The first step was to get SRSurfCo (Spanish River Surf Co.) setup with a Shopify store. This has the easiest CMS for them to manage and the templates are configurable right away, so developing the customizations they required was a breeze.
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The integration of with the fulfillment center was key to allowing customers to place an order and automatically submit it to be fulfilled. This integration allows the owner to create products and list them on the Shopify store. Once an order is placed, it is submitted and any shipping info automatically flows back to the site to update the customer.
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We assisted the brand in creating images of their products in use and helped with marketing aspects of the brand. By using some mockups in stock photography and live photo shoots of the products, we created great photos to use in social media.
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A connection to the brand's social media was important. We connected the online store to Facebook/Instagram to market the products. By creating a catalog in the social media platforms, it allows the brand to create ads and instant shopping right in the customer's app.