Case Study: Stylus Sling

Stylus Sling

The Stylus Sling project was a large and broad-reaching project consisting of many different facets – from web store – to marketplace integration – to marketing and product photography. We took on all of these aspects with great success for the brand. Stylus Sling has become a worldwide brand with sales around the globe. 

Providing Solutions To Web Challenges

Overview


Stylus Sling is a new brand of iPad/Apple Pencil accessories. The brand needed a website with online store and integration with Amazon, eBay and Walmart. This project was a "from the ground up" endveor. We made it happen.
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With a new product, Stylus Sling didn't have an eCommerce website, so they needed a good way to sell the new products.
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The brand wanted to sell on Amazon, eBay and Walmart too, which provided extra challenges to become setup on all stores and sharing inventory levels.
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Since the brand and product was new, product photography was needed. Capturing the form and functionality was important to show in real life situations.

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How we helped…


By reviewing the products and assessing the brands situation, we set out to create a customized Shopify store, along with getting Amazon, eBay and Walmart accounts to sell on multi-channel outlets. This gives the new product broad visibility. Aside from product pages, advertising and Facebook pages were created to create a cohesive and comprehensive web presence.
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We customized a Shopify web store to match their needs perfectly. This allowed for the web presence needed, along with connecting to Facebook and Google for advertising and marketing opportunities.
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Signing up to sell on Amazon, eBay and Walmart was another step to gain more market exposure. The product setup and brand registry can be a big task, so it is important to know how to navigate the different marketplaces.
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All of this web presence requires great photography to showcase the product well. We took care of the professional photo shoots to capture the product and lifestyle photos. Great photography is vital in showcasing and promoting your products. Without it, your product will be skipped over very quickly, so we worked with our photographer to create excellent product and lifestyle photos.
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Inventory integration and advertising the Stylus Sling was the last push to complete the brand web presence. We help oversee and make sure each area is working correctly and syncing across the web. There have been many different ways we have marketed the product to great success. The brand has become one of the main Apple Pencil/iPad accessory brands and is considered a standard in form and functionality for the product.